Sometimes there can be a delay, this is based on how long it takes for the specific sales channel to process and send the notification to the customer.

Amazon & eBay

Email notifications typically take up-to 2 hours to send.

Shopify, WooCommerce, Magento, BigCommerce, Walmart & Etsy

Email notifications typically take up-to 20 minutes to send.

Why the Delay?

Most sales channels are built to send large volumes of notifications when required. This means they are designed in a way to handle high load and not fail. Typically, notifications are sent by a process that runs on a set time. 

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